RIP Slow Loading Websites?


Google announced their "Speed Update" yesterday.

The goal? To downrank pages that load slowly on mobile devices.

Now: anyone in SEO knows that Google has used pagespeed as a ranking signal for YEARS.

So what's new?

Well, for the first time, Google is focusing on pagespeed for MOBILE.

(Over 50% of Google searches are done from a mobile device. So this makes sense).

Also, I expect this update to ramp up the importance of pagespeed in the Google's algorithm.

(After all, it's not called the "Speed Update" for nothing).

Now:

From my own experiments, I’ve found that site speed does impact rankings…

...but not in the way you probably think.

Most people think that Google rewards you for having a fast-loading website.

But that’s not true.

From my own SEO experiments I’ve found that Google doesn’t reward fast-loading websites...it penalizes slow-loading websites.

And this update will likely make that penalty even more severe.

Bottom line? I recommend setting aside some time this week to crank up your site speed.

Now I want to hear from you:

Have you noticed that improving your pagespeed helped your rankings?

Or

What have you done to make your site load faster? 

Tips on Starting a Blog


The Internet offers a number of platforms that help us to communicate with a large number of people and share our ideas and opinion with them and one of the best means to make such a communication possible is blogging. Nowadays popular artists, officials, students and everybody in between may have their own blogs.
In case you do not own a blog and would like to, still do not know where to start from, here I offer a number of important tips that would help you to create a successful blog right away.
1. Define the concept and purpose of the blog
As an initial step, you need to determine the scope of your blog. If you have not a clear idea of the theme of your blog I recommend you to match it to your personal interests and passions. As a result, not only you will generate posts with pleasure and ease but also will be able to provide more in-depth writings as a person with some background knowledge on the theme(believe me, the readers would notice and value the fact).
2. Map your blog.
As soon as you have arrived at a definite decision in terms of the theme of your blog, I urge you to go forward and work out an elaborated map of your future blog. Your blog map not only shall reflect what pages you are going to generate but also shall include the short term and long term goals that you set. It would be great that you decide how often you will publish posts just at the beginning and follow your own decisions, of course later adapting these features to the demands of your audience.
Also, you need to collect topics for future articles. This is not only an excellent source of inspiration but also an effective way to keep yourself under control.
3. Take care of your domain and hosting addresses!
Domain and hosting are the essential attributes of any blog, without which, in practice, a blog cannot function. Web hosting organizations provide space on their servers for the blogs of the customers either on free or paid basis. In case you cannot decide which kind of hosting you would like, it would be more sensible to start from the free one in order to understand whether you actually like blogging or not. Of course, in the case of free hosting, you will have to deal with some limitations, but believe me, they would not have a huge impact at this stage.
What refers to the domain, it should be highlighted that the choice of name is very important and consequently requires focused attention. An ideal domain name should be short, catchy, easy to remember, meanwhile, it should create some associations for the reader on the content of the blog. Note: You should not disappoint if it turns out that the name you have chosen is already taken, so check the availability of the domain availability here as well as on the social media platforms.
4. Do not avoid disputes!
As you have made up your mind to share your ideas you should be ready that not all the people would share your viewpoint. Be prepared that your posts will get a lot of negative comments (if you have the comments enabled, of course). Do not worry and do not get angry, it is normal! You can, of course, delete the hateful comments and somehow filter the readers whose interest and viewpoint does not coincide with yours, still, I would recommend you to do just the opposite- discuss the issues with the commenters as a friend, in such a way you will establish your reputation among your reader more easily.
5. Engage your readers.
Engaging your readers with your posts is an important step. You should realize that can be carried out in different ways, such as by means of connecting with them on social media or by means of collecting a mailing list and sending out the new posts of your blog in a constant basis. Remember, that you cannot become famous in a night and keep up your hard work.
In such a way you will be able to develop loyal readers and promote any posts or products related to your blog.
So, now you have some background information that will help you to create a quality blog. Go ahead!


How Voice Search Will Impact SEO in 2018

Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address?

The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Voice Search vs. Text Search

The underlying difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the guesswork out of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

For instance, an internet user who wants to know about Apple CEO Tim Cook through a text-based search is more likely to key in the name itself as the search query whereas users performing voice search tend to be more specific and will say “Who is Tim Cook?” or something on these lines and will get accurate results in a matter of seconds.

Impact of Voice Search on SEO

As per Mary Meeker,  voice and image searches are likely to contribute at least half of all searches by 2020.  It is therefore in the interest of websites to adapt to this seismic shift that one can expect from text search to voice search in the coming years.

Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind and these include:

#1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.



#2. Add a FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have.

Online searches can be broadly categorized into the following three types:


  • Navigational – These are search queries through which a user can navigate to a specific website.
  • Informational – A query will be dubbed as informational when a user is requesting for specific information.
  • Transactional – Any query that leads to specific actions such as ticket booking or completing an online payment.

By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

#3. Incorporate Longtail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the inclusion of such longtail keywords.

#4. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic. Over half of U.S. teens and 41% of U.S. adults are using voice search daily as per Northstar Research. Another fact is that large number of voice searches are around navigational queries such as finding nearby/local businesses. It is therefore important to structure your content to address this rise in local search queries. E.g. While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

#5. The Hummingbird Update

Google’s 2013 Hummingbird update was a breakthrough in the way in which Google responded to queries typed or spoken on its interface. This update was all about understanding intent around conversational search queries. To know more, read this blog on the Hummingbird algorithm.

#6. Optimize for Natural Language

Conversational questions posed to virtual personal assistants is on the rise as can be verified from the Mary Meeker trends report that states nearly 70% of requests on Google Assistant are in Natural/Conversational Languages. A conversational question that one puts to a smartphone personal assistant therefore tends to be more specific in nature.

#7. Improve your Website Speed

The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

Conclusion

Google recently added 8 additional Indian languages in voice search and rightly so! The next wave of internet adoption will come from Indian regional language internet users which is expected to grow at a CAGR of 18% to reach 536 million by 2021 in comparison to the English internet user base growing at 3% to reach 199 million, as per an April 2017 Google-KPMG study.

You need a search engine optimization and digital marketing agency that is always on top of such updates in a proactive but not reactive manner. From online reputation management to app store optimization and a lot more, at Techmagnate we have scaled every peak there is in the digital ecosystem and have proven credentials to deliver the best digital solutions for your business.

Source

Dynamic Search Ads: How to Create Dynamic Search Ads and Best Practices


What are Dynamic Search Ads?
With Dynamic Search ads, advertisers can automatically generate dynamic headlines for Google search ads to provide an exact and the most accurate search result to the user. By following Dynamic Search Ads best practices, advertisers can easily run Dynamic Search Ads with a perfectly developed enterprise level website/business.
Increasing traffic is vital to the growth of any profit-conscious web-based enterprise. With the help of Dynamic Search Ads from the best PPC Company in India, online businesses with digital marketing can garner sizeable revenues by integrating suitable dynamic search ad campaign to boost their profitability.
Dynamic Search Ads Best Practices
Following all required Dynamic Search Ads best practices, Dynamic Search Ads can become one of the easiest and most effective ways of targeting web-based customers with precision. They utilize Google’s organic web crawling tool, which basically use under Search Engine Optimization, combined with a business website’s content to target prospective consumers searching for exactly what your website offers. When a search query is entered, Google automatically matches the search phrase to a suitable corresponding page or category in your website then generates the ad headline and the URL for the landing page to that web page.
Who should use Dynamic Search Ads (DSA)?
Dynamic Search Ads (DSA) integrate Cost per Click (CPC) strategy to expand a web-hosted enterprise’s income by targeting only those searches that will most certainly be converted to customers. Since, Dynamic Search Ads (DSA) generation is based on correspondence of dynamic search terms with website content, Dynamic Search Ads (DSA) are most suitable for enterprises whose websites have exponential yet relevant content. The most profitable beneficiaries of Dynamic Search Ads (DSA) include:
  1. Businesses that are exploring new markets
  2. Seasonal service/product lines
  3. Complex businesses (multi-product/service enterprises)
  4. How to Create Dynamic Search Ads?
Follow these steps to create an ideal Dynamic Search Ads Campaign:

Phase 1 of Creating Dynamic Search Ads: Campaign Settings
Step 1: Sign in to the Google AdWords account of your business website.
Step 2: Select the campaigns tab. A drop-down menu will appear.
Step 3: Next, in the drop-down menu, click on ‘Search Networks Only’ option. Now, ‘Settings’ page will be opened.
Step 4: Now, under ‘Settings’ page select ‘Dynamic Search Ads’ and enter a preferential “Name” for your new campaign.
Step 5: Insert your website’s Domain Name and select a suitable Language for your ads’ target pages.
Step 6: Next, click the ‘Additional Settings’ option and specify your target searches’ “Budget” and “Geographical Location“.
Step 7: Now, in the ‘Default Bid’ configuration section, click on ‘Advanced Options’ and choose your preferential “bid strategy“. NOTE: An automated bidding strategy allows Google permission for bid optimization and is better than manual cost-per-click bidding.
Step 8: Finally, select ‘Save’.
Phase 2 of Creating Dynamic Search Ads: Ad Group Settings
This part distinguishes Dynamic Search Ads (DSA) setup from other search strategies. Before proceeding, you will be required to specify whether the Dynamic Search Ads (DSA) campaign will target your entire website, specific web pages or certain categories.
Step 1: Select the ‘Ad Groups’ section and choose ‘Create an Ad Group’.
Step 2: Now, click the ‘Auto Targets’ section and choose ‘Target All Pages’, ‘Target Categories’ or ‘Target Specific Pages’. It’s advisable to use the ‘Target Categories’ option.
Step 3: Proceed to type in the Ad’s 1st and 2nd description lines and your domain name in the ‘Create an Ad’ section.
Step 4: Now, select the ‘Ad URL Options’ to include performance monitors in your URL tracking template.
Step 5: Finally, click on ‘Save Ad Group’.

Benefits of Dynamic Search Ads (DSA)

Working with a reliable PPC company in India, your business can benefit from Dynamic Search Ads in a number of ways including:
  1. Automatic ad update after updating your website’s content.
  2. Dynamic generation of highly visible and relevant search headlines.
  3. Increased web traffic which translates to increased sales.
By all means, incorporating Dynamic Search Ads (DSA) in your PPC marketing strategy will definitely increase your business’ profits by improving your marketing efficiency, saving you valuable ad-update time and channeling customer-convertible traffic to your enterprise website. And to get the most out of Dynamic Search Ads (DSA).


Sundar Pichai Fired a Google Engineer Who Said “Women Aren’t Fit For Tech Jobs”!

We think that only Indians are suffering from this Gender discrimination problem, but no this problem is more widespread than we understand.

A 10-page memo by a Google employee, James Damore stated how the women as a gender are biologically different from men and are not suitable for technical jobs.



Source

In the memo, he said that women are underrepresented in tech not because they face bias and discrimination in the workplace, but because of inherent psychological differences between men and women. “We need to stop assuming that gender gaps imply sexism,” he writes, going on to argue that Google’s educational programs for young women may be misguided.

The internal memo titled Google’s Ideological Echo Chamber soon became public and went viral.

Google’s CEO Sundar Pichai took the memo very seriously and immediately issued the note saying the portions of the memo “violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace.”

Source

The news of firing the employee was not confirmed by Google. A spokesperson told TechCrunch that the company “can’t comment on individual employee cases.”

However, the author, who has been revealed to be Havard PhD graduate, confirmed to Bloomberg that he has been terminated from his role as an engineer at Google for “perpetuating gender stereotypes.”

News Source: 1

Microsoft to Pay users if they Search with Bing


In a push to make people switch to its Bing search engine, Microsoft will now pay users in Britain to use Bing over competitors like Google Search. As part of its “Rewards” scheme, Microsoft will now allow users to earn points for making purchases online and simply searching the web which can then be redeemed for music and movies. “The rewards scheme has been introduced to give something to Microsoft’s current users as well as helping to attract new customers to Bing and its online store,” wired.co.uk reported on Thursday.

Read: Within The Search Results Interface Submit Any URL To Google For Indexing

There are two levels of points to redeem. Level 1 members can earn points for 10 searches per day while those at Level 2 can earn reward points for 50 searches per day. The number of searches used are refreshed each day. The rewards scheme will also be launched in France, Germany, and Canada soon, the company said.

Source: http://www.financialexpress.com/industry/technology/microsoft-to-pay-users-if-they-search-with-bing/695958/

DO NOT Get Unnatural Links from Any Type of Site

Are you getting unnatural links from spammy site? John Mueller of Google said on Twitter just on the other day. John said "if they're not unnatural links, just happen to be from a spammy site, I'd just ignore them." Here is the tweet:


You do not need to disavow links from spammy site but you have to disavow if they are unnatural links.

Of course, you can have unnatural links on spammy sites and/or good sites - but Google wants you to focus on the unnatural links.

Read more: What are Unnatural Links????

John added this morning on Twitter a pretty clear and obvious answer to many people's questions. He said "you can get an unnatural link from a good site & you can get a natural link from a spammy site."


SO now focus if a link is unnatural not where the link is placed.

To be clear, do not use unnatural links from any type of website.

What is Google Data Studio and how can you use it?

What is Google Data Studio?

Google Data Studio provides the best way to turn data into informational dashboards and the reports created with Data Studio are easy to read, easy to share and completely customizable. These dashboards are very helpful to support better business stories, so create Data Studio custom reports.



Google Analytics has always been a challenge for most of the marketers. It can be confusing for ordinary human to understand and decipher the information. In most of the cases marketers do not report back to the client with their queries regarding the data, analytics etc. In general way there is no other way to provide information to SMB clients with an overview of how does the site work, how do the campaigns work etc. So get answer of all these queries use Google Data Studio. Google now allows you to create reports that can be easy understandable by client with Google Data Studio - thanks to Google Data Studio.

Google Data Studio is part of Google Analytics 360 Suite. Since most of us cannot afford to have paid version of Google Analytics so we typically opt free version of Google Analytics. But in free version of Google Analytics you will be able to work on Google Data Studio.

With Google Data Studio you can import Facebook data also with Google Analytics data as long as you add data in Google Sheet. Whatever you add in Google sheet, it can show up in your reports as well.

The reports are also dynamic, so whenever there is an update in data source, the updated information automatically shows up on reports that reference the source. The reports are shareable so you can share with people and grant them permission whatever you think it’s required. You can open the Google Data Studio report even without login any google account.


How to Access Google Data Studio

To access Google Data Studio, visit https://www.google.com/analytics/data-studio and log in using your Google Analytics login information.


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