Google Update:
Google has recently made a change to the product results displayed within Google Search by replacing the “Trusted Store” badge with a new badge called “Top Quality Store.” This update was implemented to enhance the way online retailers are highlighted and recognized for their commitment to providing excellent shopping experiences.
The transition from the Trusted Store badge to the Top Quality Store badge is automatic, meaning there is no action required from merchants, and it will not impact their performance metrics in any way.
Top Quality Store program, which replaces the previous Trusted Store badge. Here is a summary of the key points from the support page:
Introduction:
The Top Quality Store program is designed to help shoppers identify online retailers that provide a high-quality shopping experience. This program aims to highlight stores that offer excellent customer service, reliable shipping, and easy returns.
Eligibility: To be eligible for the Top Quality Store program, merchants must meet specific criteria set by Google. While the exact requirements are not mentioned in the summary, the support page provides instructions on how to access the program’s eligibility requirements.
Benefits:
By earning the Top Quality Store badge, merchants can showcase their commitment to customer satisfaction and build trust with potential buyers. The badge appears on product listings, helping shoppers quickly identify reputable online stores.
Displaying the Badge: The Top Quality Store badge is automatically added to eligible product listings in Google Shopping and other surfaces where the product is featured. There’s no need for merchants to take any additional steps to display the badge.
Monitoring Performance:
Google monitors the performance of Top Quality Store merchants to ensure they consistently meet the program’s standards. This includes tracking metrics such as shipping and customer service performance.
Accessing Program Information:
The support page provides instructions on how merchants can access the Top Quality Store program information in their Merchant Center accounts. This allows them to review their eligibility status, performance data, and any recommendations for improvement.
Feedback and Improvements:
Google encourages merchants to provide feedback and suggestions for improving the Top Quality Store program. This helps Google refine the program and make it more effective in promoting a positive shopping experience.
It’s important to note that the information provided above is a summary, and for more detailed and up-to-date information, I recommend referring to the original support page you provided on the Google Merchants website.